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Email examplesBrandsUrban OutfittersSeasonal campaign

Urban Outfitters fall layering campaign

Urban Outfitters showcases versatile layering styles for everyday wear, with links to shop apparel and fall-themed categories.

Urban Outfitters

Day 29 after signup

Layers made to move with you 🩰

From the mat to matcha, perfect for everywhere, every day

Why it works

  • Frame the collection around a relatable use case to give the featured styles a clear point of view.
  • Offer several category links so readers can browse by occasion or style preference.
  • Keep the shopping content ahead of service details, with shipping and policy information grouped in the footer.

How it is built

  1. Seasonal style headline
  2. Everyday outfit framing
  3. Shop category links
  4. Brand navigation
  5. Shipping and rewards details
  6. Unsubscribe and legal footer
Email copy

SHOP LACE + SATIN SHOP BASIC TOPS SHOP FALL OUTFITS SHOP GAMEDAY SHOP FALL COLOR FORECAST SHOP GOING OUT Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information. To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the “Website”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use. View in a browser UrbanOutfitters.com 4010 Rose Lane Augusta, GA 30907 © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 29 after signup
Sent at
Sat, 3:22 PM UTC
From
Urban Outfitters <urbanoutfitters@s.urbanoutfitters.com>
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 43 links
Length
262 words · 1 min read
Images
26, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Helvetica, Arial, Open Sans
Dark mode
No custom styles

Colors

  • #0c509f
  • #f5f5f5
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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