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Email examplesBrandsUrban OutfittersProduct launch

Urban Outfitters new arrivals campaign

Spotlights new arrivals and encourages shoppers to browse them. It also promotes UO Rewards with 10% off a first order.

Urban Outfitters

Day 18 after signup

JUST IN: New Arrivals 😮‍💨

The wait is over, be there first

Why it works

  • Lead with the freshness of new arrivals to make the campaign feel timely.
  • Pair the shopping message with a clear membership benefit as a secondary incentive.
  • Keep the preview text brief and focused on the chance to shop early.

How it is built

  1. New arrivals subject
  2. Rewards signup offer
  3. Shop navigation
  4. Service and legal footer
Email copy

Join UO Rewards + get 10% OFF your first order* Join now → Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard Delivery on all orders over £40 delivered to the UK. If your order value is less than this, the delivery charge is £3.99. No code required. These rates are not applicable for orders shipped outside of the UK. Cannot be applied to previous purchases. Free Delivery applies only to merchandise. Taxes and Gift Cards do not count toward the Free Delivery total. UO Rewards Terms and Conditions View in a browser Urban Outfitters Europe 146 Brick Lane London, E1 6RU, United Kingdom © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Product launch
Sent
Day 18 after signup
Sent at
Tue, 5:09 PM UTC
From
Urban Outfitters Europe <urbanoutfitters@s.urbanoutfitters.eu>
All product launch email examples

Breakdown

Calls to action
0 buttons, 55 links
Length
125 words · Under a minute
Images
44, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
British English
Fonts
Helvetica, Open Sans, Arial
Dark mode
No custom styles

Colors

  • #0c509f
  • #ffffff
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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