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Email examplesBrandsThe InformationEvent invite

The Information IPO event invitation

Invites readers to request a place at a San Francisco discussion about preparing for an IPO. It highlights the speakers’ experience and provides the event date, time, and location.

The Information

Day 26 after signup

She's led IPOs for Airbnb, Uber, and Netflix. Hear what she's learned.

Kate Claassen on what it takes to go public. November 10 in San Francisco.

Why it works

  • Lead with the featured speaker’s relevant experience to make the event’s subject immediately credible.
  • Give the date, time, location, and intended audience before the invitation button so readers can assess fit before acting.
  • Keep one clear primary call to action, then place publication and account links in the footer.

How it is built

  1. Speaker credentials
  2. Event overview
  3. Speaker biographies
  4. Event details
  5. Audience description
  6. Invitation button
  7. Publication links
Email copy

Hi there, Few people have seen more tech IPOs up close than Kate Claassen, Chairman of Global Internet Banking at Morgan Stanley. On November 10, The Information will bring together Claassen and other leaders for The Long Road to an IPO, a discussion examining the decisions, challenges, and milestones involved in taking a company public. Over more than 20 years in technology investment banking, Claassen has led IPOs and financings for companies including Airbnb, Amazon, Meta, Netflix, SpaceX, Tesla, Uber and xAI. She also advised on Elon Musk’s $44 billion acquisition of Twitter and Block’s $29 billion acquisition of Afterpay. She'll be joined by Crystal Shen, Head of West Coast Capital Markets, New York Stock Exchange, who works with senior executives on capital markets transactions and the path to going public, and previously led liquidity strategy at Carta and originated tech IPOs at Jefferies. The Information's Dakin Campbell, who covers the money behind the AI boom, will moderate. Date: November 10, 2026 Time: 5:30 p.m. Location: The Howard, 661 Howard St., San Francisco The event is designed for decision-makers preparing their companies for an IPO in the next 18–24 months. Request an Invite The Information Events Sponsored by Follow us Download our app Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Event invite
Sent
Day 26 after signup
Sent at
Thu, 12:00 AM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
Single CTA
All event invite email examples

Breakdown

Calls to action
0 buttons, 18 links
Length
236 words · 1 min read
Images
4, incl. a GIF
Layout
Multi-column · Balanced
Voice
Professional
Language
English
Fonts
Suisse Int\l Mono, Suisse Works, Suisse Neue
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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