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Email examplesBrandsThe InformationSale / discount

The Information subscription offer

The Information previews reporting on AI financing and IPOs, then promotes discounted annual and Pro subscriptions. It also highlights its research tools, polls app, and newsletters.

The Information

Day 26 after signup

Nvidia’s Firmus rescue talks, Oura’s stalled IPO and the Pro tools you need to stay ahead

Subscribe for $299 and save 25%.

Why it works

  • Lead with timely industry developments to establish the value of the publication before presenting the offer.
  • Explain the paid tools with concrete examples so readers can distinguish the premium plan from a basic subscription.
  • Present the subscription choices after the editorial preview, giving readers a clear next step based on their interests.

How it is built

  1. Industry-focused opening
  2. Reporting highlights
  3. Research tools overview
  4. Subscription offers
  5. Related app and newsletters
  6. Footer and preferences
Email copy

Hello, When AI stocks wobble and IPOs stall, the headlines tell you what happened. Our deeply sourced reporting reveals who is exposed, where the pressure is building and what comes next. Whether you invest, build or compete, timing matters. Subscribe and save 25% on your first year. When investors lose their nerve AI financing is meeting resistance. Australian AI cloud provider Firmus pulled its IPO earlier this month, and Nvidia is now in talks to back Firmus with fresh money—showing how far Nvidia may go to support the cloud companies it depends on. Fitness ring maker Oura also postponed its listing, another sign that the IPO market has stalled. Who pays for the build-out OpenAI is hiring heavily from Meta and cutting prices to win advertisers as it searches for more revenue. But OpenAI’s fast-moving ad push may not be enough to meet investor targets. Anthropic’s IPO paperwork reveals a charity cost for shareholders expected to grow after it goes public. CoreWeave, one of Nvidia’s biggest cloud partners, has seen its shares slide as lenders ask tougher questions. Our exclusive examines CoreWeave’s moment of reckoning—and why its debt troubles matter for the broader AI industry. AI’s ability to raise capital is being tested. Where The Information Pro fits in Much of this is hard to see from the outside. Go beyond the headlines. The Information Pro shows which companies could go public and who leads AI infrastructure: IPO Tracker: Track companies heading to market and those putting IPO plans on hold. Talent Tracker: The Executives Leading the Data Center Race: Identify executives steering the companies building AI’s data centers. Org Charts of 60+ companies: See reporting lines and decision-makers at leading tech companies. Subscribe to The Information Pro for $749 and save 25% for these tools, the AI Data Center Database, AI Chip Database, Deep Research and more. Just want our exclusive reporting on tech and finance? Subscribe to The Information Annual for $299 and save 25% on your first year. Subscribe now The Information Polls App Question of the Day What share of US adults will regularly get news on TikTok by 2030? Download the free app to vote on five quick polls a day, then see how the industry voted. Sign Up for Our Newsletter Every Wednesday (subscribers only) The Information Finance By The Information Staff Context and explanation for the biggest investments in the industry, with a particular focus on the funding of artificial intelligence. Sign up Follow us Read anywhere Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Sale / discount
Sent
Day 26 after signup
Sent at
Thu, 1:10 AM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
All sale / discount email examples

Breakdown

Main button
“Subscribe now”
Calls to action
1 button, 35 links
Length
446 words · 2 min read
Images
6, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Suisse Int\l Mono, Suisse Int\l Regular, Suisse Int\l Medium
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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