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Email examplesBrandsThe InformationSale / discount

The Information subscription offer email

The email previews an article about Enovix and promotes annual subscriptions with discounted pricing. It also highlights subscriber benefits, popular articles, and newsletter signups.

The Information

Day 26 after signup

Enovix Went Conventional to Land Its Big Drone Deal

Read the latest article from The Information. Subscribe today and save 25% on all of our business, tech and finance reporting.

Why it works

  • Lead with a specific, timely story to give readers an immediate reason to engage before introducing the subscription offer.
  • Explain the subscription's benefits before showing its plans and pricing so readers can connect the offer to what they receive.
  • Add related stories and newsletter options after the main offer to give readers useful next steps beyond subscribing.

How it is built

  1. Date and article hook
  2. Article preview
  3. Read or listen CTA
  4. Subscriber benefits list
  5. Plan pricing offer
  6. Popular article roundup
  7. Newsletter signup links
Email copy

October 22, 2026 Enovix landed a big drone customer through its willingness to set aside its exotic battery, and pitch a more conventional one. Read or listen to the full article Enovix Went Conventional to Land Its Big Drone Deal By Steve LeVine With a Pro subscription, you'll have access to award-winning reporting, plus: Annual Pro Join subscriber-only live conversations with industry experts. 60+ Company Org Charts Proprietary Databases (Generative AI, Creative Economy, etc.) Special Research Projects (Tech IPO Tracker, The Next GPs, etc.) Weekly Data Analysis Newsletter Invitation to Exclusive Events Deep Research (AI tool for instant answers from exclusive reporting) In-Depth Tech & Finance Journalism Top-Tier Subscriber Network Share 3 Free Reads of Each Article Exclusive Video Content Informative Partner Content Access to The Information App Pro Subscription $749 $999 / Year Subscribe Annual Subscription $299 $399 / Year Subscribe Popular articles OpenAI Accelerates Ad Sprint With Meta Hires, Slashed Prices By Alix Coutures Exclusive How CoreWeave’s Debt Binge Brought a Moment of Reckoning By Dakin Campbell Exclusive Altman Describes Three Endgames for AI, Including One Where a Single Firm ‘Melts Everyone Else’s GPUs’ By Stephanie Palazzolo and Amir Efrati AI Agenda Anthropic Readies Model That Reads Users' Intentions Better By Stephanie Palazzolo Sign Up for Our Newsletters Every Monday (subscribers only) AI Infrastructure By The Information Staff Stay ahead of the AI infrastructure wars. Ann Davis Vaughan covers how tech titans are disrupting the energy sector and becoming accidental industrial giants to compete on the AI model battlefield. Sign up Every Wednesday (subscribers only) The Information Finance By The Information Staff Context and explanation for the biggest investments in the industry, with a particular focus on the funding of artificial intelligence. Sign up Follow us Read anywhere Gift subscription Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Sale / discount
Sent
Day 26 after signup
Sent at
Thu, 2:10 AM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
All sale / discount email examples

Breakdown

Main button
“Read or listen to the full article”
Calls to action
3 buttons, 34 links
Length
312 words · 1 min read
Images
11, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Suisse Int\l Regular, Helvetica, Suisse Screen Regular
Dark mode
Custom dark styles

Colors

  • #f32a52
  • #ffffff
  • #000000
  • #f0ece5
  • #fec6cc
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