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Terms of ServicePrivacy PolicyDPAContactSandbox
Email examplesBrandsThe AtlanticSale / discount

The Atlantic free tote subscription offer

The Atlantic promotes its subscriptions with a free tote for new subscribers. It pairs the gift offer with a concise overview of subscription benefits and pricing.

The Atlantic

Day 12 after signup

Would you like a free tote with that?

Get yours when you start a Print & Digital or Premium subscription. |

Why it works

  • Lead with the value of the core product, then introduce the gift as an extra reason to subscribe.
  • Follow the offer with a scannable list of included benefits and a clear subscription call to action.

How it is built

  1. Reader benefits introduction
  2. Free tote offer
  3. Subscription benefits list
  4. Subscribe call to action
  5. Offer terms and footer
Email copy

There are many benefits to reading The Atlantic: A deeper understanding of what’s happening in the world. A more expansive perspective. A richer intellectual life. And for your everyday life, there’s our most fashionable subscription benefit: the Atlantic tote. Large enough for your heaviest tasks and emblazoned with the iconic Atlantic “A,” it can be yours for free when you start a Print & Digital or Premium subscription. Get yours, along with unlimited access to our journalism online, in the print magazine, and in the app. You’ll also enjoy narrated articles, special subscriber events, and games. Subscribe today for less than $2 a week. Subscribe Now *Tote bag only available to new subscribers on a first-come, first-served basis while supplies last. Limit one per customer. Your tote will arrive separately from your first magazine issue. Starting at less than $2 a week, a subscription includes: Unlimited access to TheAtlantic.com 12 issues of the print magazine, delivered
to your door The Atlantic app including daily editors’ picks, games, and our latest journalism A 168-year digital archive featuring Hemingway, Steinbeck, Plath, Baldwin, and more Subscriber exclusives like gift articles, stories in audio, and more Screenings, journalist Q&As, and other live events Subscribe Now   Issues of The Atlantic magazine are published monthly. Download the Atlantic app for Android and iOS Responses to this email are not monitored. For customer-service inquiries or assistance with your account, please visit our Help Center. The Atlantic ∙ 610 Water St. SW ∙ Washington, DC 20024 Unsubscribe | Privacy Policy

Brand
The Atlantic
Industry
Other · News and journalism
Type
Promotional
Email
Sale / discount
Sent
Day 12 after signup
Sent at
Thu, 1:00 PM UTC
From
The Atlantic <email@theatlantic.com>
Single CTA
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 18 links
Length
250 words · 1 min read
Images
10
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
adobe-garamond-pro, Arial
Dark mode
No custom styles

Colors

  • #f1efe9
  • #21272c
  • #000000
Light emails

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