Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Taskrabbit emails its subscribers, measured from every email we received.
Every email Taskrabbit sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 8
5 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Taskrabbit after signing up: welcome, onboarding and activation nudge emails. They form 1 automated sequence you can follow day by day.
40% of its emails arrived on the day we signed up, it sends with Iterable, its designs lean yellow and teal on dark backgrounds and 40% of its emails use discount code.
Its subject lines run about 26 characters, and 20% are questions.
