Shopbop
Day 21 after signup
You're getting warmer
Cozy looks for cool days ahead
Why it works
- A seasonal subject line creates a light, timely hook, while the preview text makes the clothing theme clear.
- Category navigation gives readers direct routes to different parts of the store without requiring a single prominent call to action.
How it is built
- Category navigation
- Cool-weather campaign
- Shopping category links
- Social media links
- Email preferences footer
Email copy
WHAT'S NEW CLOTHING ACCESSORIES MEN SALE TikTok Instagram Pinterest Don't miss a thing! Add Shopbop@shopbop-mail.com to your contacts. This email was sent to you@example.com. Manage your email preferences or unsubscribe. 1245 E. Washington Ave. Madison, WI 53703 US