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Email examplesBrandsJoulesProduct launch

Joules new loungewear collection email

Joules introduces its new loungewear arrivals with a short description of their soft textures and versatile comfort. It directs readers to shop loungewear, fleeces and tops.

Joules

Day 32 after signup

The New Loungewear Edit Has Arrived

Shop our super-soft new arrivals.

Why it works

  • Lead with a concise collection headline that gives the launch a clear seasonal angle.
  • Pair a brief description of the product's feel and use cases with direct links to shop relevant categories.
  • Place a practical delivery benefit near the end so it supports the offer without distracting from the new arrivals.

How it is built

  1. Category navigation
  2. Collection headline
  3. Comfort-focused introduction
  4. Category shopping links
  5. Audience navigation
  6. Delivery benefit and footer
Email copy

WOMEN MEN KIDS NEW IN Cosy Season, Elevated We’ve elevated casual essentials with super-soft textures and thoughtful details. Lounge in total luxury, whether you’re popping out for coffee or cosying up for an evening of well-deserved, well-dressed rest. SHOP LOUNGEWEAR SHOP FLEECES SHOP TOPS   WOMEN BOYS MEN HOMEWARE GIRLS INSPIRE ME FREE NEXT DAY DELIVERY TO ANY JOULES OR NEXT STORE* The Harborough Hare Limited is a company registered in England and Wales (no. 14504304) with its registered office at Desford Road, Enderby, Leicester, United Kingdom, LE19 4AT. TERMS & CONDITIONS * For more information on our delivery and returns visit here. CLICK TO UNSUBSCRIBE | VIEW IN BROWSER | PRIVACY POLICY

Brand
Joules
Industry
Other · Clothing
Type
Promotional
Email
Product launch
Sent
Day 32 after signup
Sent at
Wed, 8:15 AM UTC
From
Joules <donotreply@e.joules.com>
Sent with
Mailgun
All product launch email examples

Breakdown

Calls to action
0 buttons, 27 links
Length
108 words · Under a minute
Images
5, incl. a GIF
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Jost, Libre Baskerville
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
  • #353c4f
Light emails

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