Day 0
Day 1
Day 4
+8 more
Sequence · 11 emails over 23 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 11 emails over 23 days
How often, when and how Stitch Fix emails its subscribers, measured from every email we received.
Every email Stitch Fix sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 4
3 days later
Day 7
3 days later
Day 9
2 days later
Day 10
Day 11
Day 12
Day 14
2 days later
Day 16
2 days later
Day 17
Day 18
Day 19
Day 21
2 days later
Day 23
2 days later
Day 24
Every subject line and preview text, in the order they arrived.
We captured 19 emails from Stitch Fix after signing up, mostly onboarding, referral and activation nudge emails. They form 1 automated sequence you can follow day by day.
21% of its emails arrived on the day we signed up and its designs lean blue and teal.
Its subject lines run about 27 characters, and 5% are questions.