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Email examplesSequencesStitch Fix

Stitch Fix welcome series

11 emails over 23 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeLet’s schedule your first Fix!Get personalized style, delivered
  2. Day 11 day later
    Email 2 · Activation nudgeNEW style incoming…Schedule your first Fix
  3. Day 43 days later

What each email does

  1. Day 0First emailWelcomeLet’s schedule your first Fix!Welcomes the new subscriber and encourages them to schedule their first Fix, framing the service around personalized style delivered to them. It also includes a referral offer and links to support and social channels.
  2. Day 11 day laterActivation nudgeNEW style incoming…Encourages a new subscriber to schedule their first Fix. The email also includes a referral offer and links to support and the Stitch Fix app.
Email 3 · Activation nudgeGreat style starts hereIt’s time to schedule your first Fix
  • Day 73 days later
    Email 4 · OnboardingThe stress-free way to shop + $30 offSave on your Fix + let your Stylist do it
  • Day 92 days later
    Email 5 · Onboarding$30 off + the secret to fab styleHint: having a personal Stylist
  • Day 101 day later
    Email 6 · OnboardingGreat style, better moodYour next Fix is $30 off
  • Day 111 day later
    Email 7 · Activation nudgeLess searching, more styeYour Stylist is ready when you are
  • Day 121 day later
    Email 8 · OnboardingGreat outfits made easyYour Stylist takes care of the rest
  • Day 164 days later
    Email 9 · Activation nudgeYour next look starts herePlus, get $20 off your first Fix
  • Day 215 days later
    Email 10 · OnboardingPsst…your style shortcut is hereSee what your Stylist can do
  • Day 232 days later
    Email 11 · Feature tipSpilling the tea on easy outfitsYour Stylist is the secret
  • Day 4
    3 days later
    Activation nudgeGreat style starts hereEncourages a new subscriber to schedule their first Fix, with a referral offer and links to support and account preferences.
  • Day 73 days laterOnboardingThe stress-free way to shop + $30 offIntroduces the stylist-led shopping experience and encourages the recipient to try a Fix with a discount offer. It also points to Stitch Fix’s referral program and support resources.
  • Day 92 days laterOnboarding$30 off + the secret to fab styleIntroduces the personal styling experience by showing pieces a Stylist might send. It pairs that explanation with an offer and a referral incentive.
  • Day 101 day laterOnboardingGreat style, better moodThe email encourages the recipient to try a Fix with a discount and explains that their stylist can send pieces they like. It also includes a referral offer.
  • Day 111 day laterActivation nudgeLess searching, more styeEncourages the new subscriber to let a Stitch Fix stylist select clothing for them. It also includes a give-and-get referral offer.
  • Day 121 day laterOnboardingGreat outfits made easyIntroduces Stitch Fix’s personalized styling service and explains that a stylist handles the outfit selection. It also highlights a give-and-get referral offer.
  • Day 164 days laterActivation nudgeYour next look starts hereEncourages the recipient to try their first Fix with a $20 offer. It also provides links to contact, help, social channels, and the app.
  • Day 215 days laterOnboardingPsst…your style shortcut is hereIntroduces the Stylist as a way to find pieces that fit the recipient’s style, and includes a give-$25-get-$25 referral offer.
  • Day 232 days laterFeature tipSpilling the tea on easy outfitsIntroduces the stylist-curated outfit recommendations available through Stitch Fix. It also includes a referral offer.
  • See this sequence written for your brand

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