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Email examplesBrandsShopbopProduct launch

Shopbop new arrivals email

Shopbop promotes new arrivals with a closet-refresh theme and links to its clothing, accessories, men's, and sale sections.

Shopbop

Day 20 after signup

NEW. NEW. NEW.

Closet refresh, incoming

Why it works

  • A short, energetic subject line makes the new-arrivals angle clear without adding extra detail.
  • Category links give readers direct paths to different parts of the shop.
  • Keep the footer separate from the shopping navigation so preference and unsubscribe options are easy to find.

How it is built

  1. Category navigation
  2. Social media links
  3. Preference and unsubscribe footer
Email copy

WHAT'S NEW CLOTHING ACCESSORIES MEN SALE TikTok Instagram Pinterest Don't miss a thing! Add Shopbop@shopbop-mail.com to your contacts. This email was sent to you@example.com. Manage your email preferences or unsubscribe. 1245 E. Washington Ave. Madison, WI 53703 US

Brand
Shopbop
Industry
Other · Fashion retail
Type
Promotional
Email
Product launch
Sent
Day 20 after signup
Sent at
Tue, 11:38 AM UTC
From
Shopbop <shopbop@shopbop-mail.com>
All product launch email examples

Breakdown

Main button
“WHAT'S NEW”
Calls to action
5 buttons, 35 links
Length
42 words · Under a minute
Images
6, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, GTAmericaMedium, GTAmericaLight
Dark mode
No custom styles

Colors

  • #fd7e62
  • #faf9f4
  • #460e1e
Red emailsLight emails

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NEW 🌟 NEW 🌟 NEW

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So. Many. NEW. ARRIVALS.

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