Under Armour
Day 12 after signup
Check out what’s new this Fall
Cooler days call for gear that does more
Why it works
- Lead with a seasonal context that gives the new collection a timely reason to browse.
- Make the primary shopping action easy to find, then place secondary options like store lookup and text signup afterward.
How it is built
- Category navigation
- Fall arrivals headline
- Seasonal value proposition
- Shop arrivals CTA
- Store and text offers
- Footer and legal details
Email copy
MEN WOMEN KIDS SHOES FALL NEW ARRIVALS Built for cooler days and whatever comes next. MEN WOMEN KIDS SHOES SHOP ALL NEW ARRIVALS FIND A UA STORE NEAR YOU WANT 15% OFF^? LET'S TEXT ^UA.com and UA App only. US only. One-time use. Cannot be combined with other codes or employee discounts. Exclusions apply. Valid for 14 days. You agree to receive recurring automated marketing texts from UA at the number provided. Consent is not required to purchase. Msg & data rates may apply. Reply STOP to opt out. Privacy Policy and Terms & Conditions. © 2026 Under Armour, Inc. All Rights Reserved. 101 Performance Dr., Baltimore, MD 21230 Contact Us Privacy Policy View In Browser Unsubscribe