Day 0
Day 2
Day 4
Sequence · 3 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 4 days
How often, when and how Under Armour emails its subscribers, measured from every email we received.
Every email Under Armour sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 5
2 days later
Day 7
2 days later
Day 9
2 days later
Day 12
3 days later
Day 13
Every subject line and preview text, in the order they arrived.
We captured 9 emails from Under Armour after signing up: sale / discount, welcome and seasonal campaign emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up, its designs lean red on dark backgrounds and 33% of its emails use discount code.
Its subject lines run about 30 characters, and 11% are questions.