In the order they arrived, from the first email after signup.
How often, when and how Philips Hue emails its subscribers, measured from every email we received.
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Philips Hue after signing up: welcome, product launch and seasonal campaign emails.
Its typical email arrived 46 days after signup, its designs lean blue and 67% of its emails use discount code.
Its subject lines run about 37 characters.
