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Email examplesBrandsPhilips HueWelcome

Philips Hue welcome email with signup discount

Welcomes new subscribers with a 15% discount code and highlights early access to sales and product news. It also invites readers to share photos of their Hue setups.

Philips Hue

Day 45 after signup

Thanks for signing up. Here’s 15% off

Get early sale access and more. --------------------------------------------------------------------------------------------------------------------------------------------------------------------

Why it works

  • Lead with a direct welcome, then quickly present the signup incentive so the email’s main value is clear.
  • Pair the discount with future benefits like early access to give subscribers a reason to stay engaged beyond the immediate offer.
  • Keep the main shopping action prominent, while placing detailed restrictions later in the email.

How it is built

  1. Welcome message
  2. Discount offer
  3. Early access benefits
  4. Community sharing invitation
  5. Offer terms and footer
Email copy

Having trouble viewing this email? Click here Thanks for joining! Let’s celebrate with 15% off any purchase in the official Philips Hue Shop. You’ll also get early access to preorders, sales, and promotions — and you’ll always be the first to know about our latest products. Your coupon code Use this exclusive code at checkout: WELCOME-1XCUU Shop now Keep an eye on your inbox for an exclusive code giving you an extra 5% off Black Friday prices, valid only during Black Friday Early Access from November 12–15. You+Hue Bring these looks from real Hue users to your own home! Share a photo on Instagram with #philipshue to show us — you may even be featured on our social media channels! Shop the collection Terms and conditions This promotional code (“promo codes”) is valid is valid for 30 days. The discount is applied at checkout on www.philips-hue.com to a maximum of 20 products. This promo code cannot be used in conjunction with any other offer on philips-hue.com and cannot be combined with other codes. This promo code can only be redeemed once and is not transferable. This promo code is valid for any product purchased on philips-hue.com/en-us except bundles, new products, and Secure products. In the event of the return of an order, where eligible, proportional discount value will be deducted from the refund amount. This promotion is subject to stock availability and is not valid on email addresses that are already enrolled in the Philips Hue newsletter. Signify North America Corporation reserves the right to cancel a promotional code at any time or to amend these Terms and Conditions by republishing them. What do you think about this email? Follow us on Social Media Hue is abrand You’ve received this email because you signed up for this personalized newsletter with this email address: you@example.com. Please do not reply to this email. To unsubscribe, click here. © Signify Holding, 2026. All rights reserved. Your personal data is processed in accordance with our Privacy Notice. Signify Netherlands B.V., Registration number 17061150 High Tech Campus 48, 5656 AE, Eindhoven, The Netherlands.

Brand
Philips Hue
Industry
Ecommerce · Smart lighting
Type
Lifecycle
Email
Welcome
Sent
Day 45 after signup
Sent at
Mon, 7:14 PM UTC
From
Philips Hue <info@email.philips-hue.com>
Discount codeSocial proof
All welcome email examples

Breakdown

Calls to action
0 buttons, 23 links
Length
356 words · 2 min read
Images
8
Layout
Multi-column · Balanced
Voice
Friendly
Language
English
Fonts
Tahoma
Dark mode
Custom dark styles

Colors

  • #007aff
  • #ffffff
  • #101010
  • #000d2d
Blue emailsLight emails

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