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Email examplesBrandsPhilips HueProduct launch

Philips Hue new product launch email

Introduces new TV and lighting sync products, explains how they work, and directs readers to shop. It also outlines setup options and highlights shipping and return benefits.

Philips Hue

Day 46 after signup

Discover Screen sync and Sync box 4K

New ways to sync your TV with lights

Why it works

  • Open with the customer experience the products enable, then explain the devices and their specific capabilities.
  • Organize related products into clear sections with a direct shopping action in each, and close with practical setup guidance and purchase benefits.

How it is built

  1. Headline and product intro
  2. Sync device overview
  3. Product feature details
  4. Complementary light options
Email copy

Having trouble viewing this email? Click here A new era of home entertainment Introducing two new ways to sync your TV and lights. With Play screen sync and Play HDMI sync box 4K, immersive surround lighting brings movies, series, gaming, and sport to life with lighting that reacts to the action in real time. Shop Now Choose your sync experience Play screen sync This plug-and-play device captures on-screen content with a fisheye lens and syncs your Hue lights in real time. Your lights react to the colors, movement, and intensity of films, series, and sports—whether from native TV apps or broadcast TV. Shop screen sync Play HDMI sync box 4K Sync your Hue lights with streaming devices, set-top boxes, and gaming consoles. Enjoy smooth 4K visuals at up to 60Hz while your lights react in real time to the colors, movement, and intensity of the action on screen. Shop sync box 4k Complete your setup with new TV strip lights Meet the new Play gradient strip light family. Whether you choose the Play gradient strip light or Play gradient strip light pro, both bring immersive surround lighting to your TV setup by extending the colors and action from the screen into your room. Shop now Play gradient strip light pro OmniGlow technology creates ultra-smooth, uniform wall washing, while Chromasync and deep dimming deliver our most immersive TV-light sync experience. Shop now Play gradient strip light Featuring RGBWWIC technology for vibrant wall-washing gradients. Chromasync and deep dimming make it easy to experience immersive TV-light sync. Shop now Get set up for Hue entertainment Choose your sync Get started with Hue entertainment your way. Choose Hue screen sync, Hue HDMI sync box 4K, or the Hue Sync TV app for compatible Samsung and LG TVs to bring all on-screen content to life with immersive lighting. Add your lights Complete your sync setup with the new Play gradient strip light or Play gradient strip light pro to extend the colors and action beyond the screen for a more immersive experience. Get immersed Experience entertainment in a whole new light. Your lights react in real time to the action on screen, making every movie, show, sporting event, and game more immersive. Shop Play gradient pro Shop Play gradient Buy now and pay later with Klarna Free Shipping on orders over $49.99 Free returns within 30 days What do you think about this email? Follow us on Social Media Hue is abrand You’ve received this email because you signed up for this personalized newsletter with this email address: you@example.com. Please do not reply to this email. To unsubscribe, click here. © Signify Holding, 2026. All rights reserved. Your personal data is processed in accordance with our Privacy Notice. Signify Netherlands B.V., Registration number 17061150 High Tech Campus 48, 5656 AE, Eindhoven, The Netherlands.

Brand
Philips Hue
Industry
Ecommerce · Smart lighting
Type
Promotional
Email
Product launch
Sent
Day 46 after signup
Sent at
Tue, 4:37 PM UTC
From
Philips Hue <info@email.philips-hue.com>
Product gridFree shipping
All product launch email examples

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  • Setup steps
  • Shopping and service benefits
  • Breakdown

    Calls to action
    0 buttons, 31 links
    Length
    473 words · 2 min read
    Images
    13
    Layout
    Multi-column · Visual
    Voice
    Informative
    Language
    English
    Fonts
    Tahoma
    Dark mode
    Custom dark styles

    Colors

    • #007aff
    • #f5f5f5
    • #101010
    • #000d2d
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