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Email examplesBrandsPhase EightSeasonal campaign

Phase Eight party-season campaign

Phase Eight presents outfit ideas for different party occasions and promotes 25% off full-priced dresses. The email pairs styling suggestions with links to shop partywear and other clothing categories.

Phase Eight

Day 29 after signup

Here’s 3 party looks you’ll love

Plus, shop 25% off dresses

Why it works

  • Frame a seasonal campaign around a relatable occasion, then give readers several ways to dress for it.
  • Organize recommendations by context so readers can quickly find an outfit direction that suits their plans.
  • Pair the styling content with a clear offer and repeated shopping calls to make the next step easy to find.

How it is built

  1. Category navigation
  2. Party-season introduction
  3. Occasion-based outfit ideas
  4. Partywear shopping calls
  5. Dress discount promotion
  6. Category links and footer
Email copy

NEW IN DRESSES CLOTHING Free standard UK delivery over £150   Consider this your invitation to party season. However you celebrate, we have a party look to match. With rich textures, beautiful colours and statement silhouettes, style your party, your way. SHOP PARTYWEAR FOR DESK TO DRINKS For after-work plans that call for something a little extra, reach for colour, soft velvet and stylish separates. It's jeans and a nice top, elevated. FOR SATURDAY NIGHTS The secret to Saturday night dressing? A little black dress you'll wear on repeat. Just add heels, A-list accessories and let the night begin. FOR VIP RSVPS When the moment calls for something special, a satin maxi dress delivers the perfect balance of understated elegance and occasion-ready glamour. SHOP PARTYWEAR 25% OFF ALL DRESSES COATS NEW IN OCCASION KNITWEAR ALL CLOTHING   Store Finder Delivery Privacy Policy T&Cs Contact us *This offer is valid on full-priced items only (the “Offer”). The Offer is valid on phase-eight.com for a limited time only. The Offer is only redeemable against full-priced items and excludes sale items. The Offer cannot be used in conjunction with any other offers. Returned items will be refunded at the price paid on the production of a valid receipt. For full T&Cs, please see phase-eight.com. If you have issues downloading this email, click to View Online. To stop receiving marketing emails from Phase Eight please click to Unsubscribe. Phase Eight (Fashion & Designs) Limited Registered address: 41 Lothbury, London EC2R 7HG. Registered in the UK (#01735454)

Brand
Phase Eight
Industry
Other · Womenswear
Type
Promotional
Email
Seasonal campaign
Sent
Day 29 after signup
Sent at
Sun, 7:09 AM UTC
From
Phase Eight <newsletter@mail.phase-eight.com>
Sent with
Mailgun
Free shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 40 links
Length
253 words · 1 min read
Images
16, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
British English
Fonts
Lato, Tahoma, Arial
Dark mode
No custom styles

Colors

  • #cb5170
  • #ffffff
  • #000000
Pink emailsLight emails

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