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Email examplesBrandsPhase EightSale / discount

Phase Eight dress sale email

Promotes 25% off full-priced dresses and highlights versatile styles for different occasions. The offer ends the following day, with links to browse other clothing categories.

Phase Eight

Day 31 after signup

Meet the one-piece wardrobe heroes

25% off dresses ends TOMORROW

Why it works

  • Lead with a relatable use for the product, then make the discount prominent so the appeal and offer reinforce each other.
  • A short designer quote adds a human perspective between the main promotion and the product browsing options.
  • State the deadline clearly and keep the offer terms in the footer so shoppers can quickly understand both the urgency and the conditions.

How it is built

  1. Category navigation
  2. Delivery threshold
  3. Dress promotion
  4. Designer quote
  5. Product categories
  6. Offer terms and footer
Email copy

NEW IN DRESSES CLOTHING Free standard UK delivery over £150   A great dress can take you anywhere, and with 25% off, now's the perfect time to find yours. Designed for everything from coffee dates to desk-to-drink plans, these are the styles you’ll reach for again and again. 25% OFF DRESSES "A great dress is the ultimate wardrobe hero." Rebecca Reynolds, Design Manager 25% OFF DRESSES 25% OFF DRESSES COATS NEW IN OCCASION KNITWEAR ALL CLOTHING   Store Finder Delivery Privacy Policy T&Cs Contact us *This offer is valid on full-priced items only (the “Offer”). The Offer is valid on phase-eight.com for a limited time only. The Offer is only redeemable against full-priced items and excludes sale items. The Offer cannot be used in conjunction with any other offers. Returned items will be refunded at the price paid on the production of a valid receipt. For full T&Cs, please see phase-eight.com. If you have issues downloading this email, click to View Online. To stop receiving marketing emails from Phase Eight please click to Unsubscribe. Phase Eight (Fashion & Designs) Limited Registered address: 41 Lothbury, London EC2R 7HG. Registered in the UK (#01735454)

Brand
Phase Eight
Industry
Other · Womenswear
Type
Promotional
Email
Sale / discount
Sent
Day 31 after signup
Sent at
Tue, 7:49 AM UTC
From
Phase Eight <newsletter@mail.phase-eight.com>
Sent with
Mailgun
CountdownProduct grid
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 37 links
Length
193 words · 1 min read
Images
13, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
British English
Fonts
Lato, Tahoma, Arial
Dark mode
No custom styles

Colors

  • #cb5170
  • #ffffff
  • #3b200c
Pink emailsLight emails

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