Patagonia
Day 32 after signup
Ditch clothes for the polls on Election Day
All Patagonia US stores will be closed on 11/3.
Why it works
- Lead with the timely company decision so readers immediately understand why the email is relevant.
- Explain the purpose of the tool before asking readers to sign up, making the action feel grounded in the campaign.
- Keep the copy focused on one civic goal and use direct calls to action at the points where readers are ready to act.
How it is built
- Election Day announcement
- Initial action button
- Voter tool explanation
- Sign-up button
- Terms and footer
Email copy
All of our US stores will be closed on Election Day, Tuesday, November 3. Patagonia employees get the day off to cast their ballots and help get out the vote. There’s a way you can join, too. Act Now With our new voter planning tool, you can send your friends clear and accurate information about where and when to cast their ballots. All it takes is three easy steps. Sign Up No proof of registration or voting required. Read the full terms and conditions at Patagonia.com/elections—must be in the US to access. Patagonia Customer Service 8550 White Fir St Reno, NV 89523 | Help Center Email Preferences This email was sent to you@example.com Update My Preferences | Unsubscribe View on web | © 2026 Patagonia, Inc.