Patagonia
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Capilene® baselayers, built for moving in the cold.
Why it works
- Lead with a specific use case to make the product’s benefits relevant to the reader.
- Pair the product feature with editorial content to give the email more than one reason to engage.
- Place the shipping offer near the product content, then keep its restrictions in the footer.
How it is built
- Free shipping banner
- Baselayer benefit copy
- Product exploration CTA
- Weight range callout
- Outdoor story feature
- Shipping terms and footer
Email copy
Free Shipping on Orders over $99* Capilene® baselayers wick moisture and dry fast when you’re working up a sweat in cold conditions. They regulate your internal microclimate and keep you comfortable by preventing sweaty-to-frozen temperature variations. Explore Capilene® Baselayers Three weights for a full spectrum of conditions. Explore Capilene Baselayers By Connor Woods Splitboards and the search for Yosemite’s melodic amphibian. Read or Listen Photos: (Top) On the Southern Patagonian Ice Field, Thor Retzlaff demonstrates what it truly means to dress like an onion. MATTHEW TUFTS (Bottom) Connor Wood sets up audio recording equipment during a backcountry expedition in the Sierra Nevada to study the Yosemite toad. CHRISTIAN PONDELLA *Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at 800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, surfboards, or with Pro, Team and Group Sales. Patagonia Customer Service 8550 White Fir St Reno, NV 89523 | Help Center Email Preferences This email was sent to you@example.com Update My Preferences | Unsubscribe View on web | © 2026 Patagonia, Inc.