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Email examplesBrandsCSS-TricksCompany news

CSS-Tricks independent ownership announcement

The email announces that CSS-Tricks is independently owned again and briefly explains the site's ownership history. It directs readers to a fuller announcement and invites them to share questions or comments.

CSS-Tricks

Day 30 after signup

Big CSS-Tricks Announcement!

Why it works

  • Lead with the core news, then add just enough history to make the change understandable.
  • Use a personal, conversational voice to make a company announcement feel direct and human.
  • Keep the email focused on one next step: a single call to action for the full announcement.

How it is built

  1. Publication header
  2. Casual personal greeting
  3. Ownership announcement
  4. Brief ownership history
  5. Future changes preview
  6. Announcement call to action
  7. Subscription footer
Email copy

Big CSS-Tricks Announcement! CSS-Tricks · October 26, 2026 Did someone forward you this? Subscribe to this newsletter. Hey hey! This is pretty wild, but let's get right to it because it's big news: CSS-Tricks is an independent site once again! Just to recap: DigitalOcean purchased CSS-Tricks in 2022 from Chris Coyier, who founded the site in 2007. Chris ran it all the way up to that purchase. Here we are in 2026, and I'm taking independent ownership of the site. So, wait, who owns the site? That’d be me. (Wow, never imagined I would get to say that!) Of course, I’ll have a small team to help with the day-to-day management of the site. That all said, I do envision that some things will change. In fact, I'm planning that they will change in what I hope are very good ways. What sort of things? Check out the full announcement where I do a question-answer sorta thing and you can leave other questions and comments. Read the Announcement You can unsubscribe or manage your subscription. Bluesky Mastodon Powered by Buttondown

Brand
CSS-Tricks
Industry
Other · Web development
Type
Product update
Email
Company news
Sent
Day 30 after signup
Sent at
Mon, 3:38 PM UTC
From
Team CSS-Tricks <newsletter@mail.css-tricks.com>
Sent with
Postmark
Single CTA
All company news email examples

Breakdown

Main button
“Read the Announcement”
Calls to action
1 button, 12 links
Length
179 words · 1 min read
Images
1
Layout
Single column · Text-heavy
Voice
Personal note
Language
English
Fonts
Inter
Dark mode
Custom dark styles

Colors

  • #ff7a18
  • #ffffff
  • #000000
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