Benchmarkemail
Day 2 after signup
A change to your free plan's monthly sends
An update from Benchmark
Why it works
- State the upcoming change and its effective date early so readers can quickly understand what is changing.
- Follow the change with reassurance about what stays the same, then present the upgrade offer as an optional next step.
- Use a named sender and a direct support option to make a company announcement feel approachable and useful.
How it is built
- Personal greeting
- Plan change notice
- Feature reassurance
- Upgrade discount offer
- Support close and sign-off
Email copy
Hi [First name], I'm writing to let you know about an upcoming change to the Benchmark Email free plan. Starting October 28, the free plan will include 1,000 email sends per month instead of 2,500. Your free plan isn’t going anywhere, and neither are the features we’ve recently added to it, like Brand Kit, shareable links, and the HTML editor. You can still store up to 500 contacts, and your sends will reset on the same day each month. If you need more room to send, we’d love to help. Upgrade to a Pro 1,000 plan by October 31, and you’ll get 50% off your first three months. Just email support@benchmarkemail.io before you upgrade, and our team will add the discount to your account so it’s applied when you upgrade. If you have any questions, our support team is happy to help. Thank you for being part of Benchmark! Jeff Zimmerman Chief Product Officer Benchmark Email Benchmark Email 3636 S Geyer Rd Suite 100 Saint Louis, MO,63127 US Unsubscribe | Report Abuse | View in Browser