In the order they arrived, from the first email after signup.
+2 near-identical emails
How often, when and how Fresh emails its subscribers, measured from every email we received.
Every email Fresh sent in its first month, grouped by the day it arrived.
Day 2
First email
Day 9
7 days later
Day 10
Day 11
Day 12
Day 13
Day 14
Day 16
2 days later
Day 17
Day 18
Day 19
Day 20
Day 21
Day 22
Every subject line and preview text, in the order they arrived.
We captured 16 emails from Fresh after signing up: sale / discount and seasonal campaign emails.
Its typical email arrived 17 days after signup and its designs lean black & white.
Its subject lines run about 19 characters, and 6% are questions.
