In the order they arrived, from the first email after signup.
How often, when and how NiemanLab emails its subscribers, measured from every email we received.
Every email NiemanLab sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 3
3 days later
Day 4
Day 5
Day 6
Every subject line and preview text, in the order they arrived.
We captured 6 emails from NiemanLab after signing up: digest and account verification emails.
17% of its emails arrived on the day we signed up, it sends with Amazon SES, its designs lean red and 50% of its emails use plain text.
Its subject lines run about 73 characters.