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Email examplesSequencesNeimanmarcus

Neimanmarcus welcome series

5 emails over 6 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWin-win: 15% off & you’re in the know! ​Enjoy first access to the latest trends, curated styles & expert tips
  2. Day 0Same day
    Email 2 · WelcomeGet a peek into our world... ​Find inspiration & never miss what’s new in fashion, beauty & more
  3. Day 11 day later
    Email 3 · OnboardingExperience services designed around youShop your way anytime, anywhere
  4. Day 21 day later
    Email 4 · OnboardingJoin InCircle & unlock benefits as you shop​Free 2-day shipping, Point Cards, Perk Cards & more!
  5. Day 64 days later
    Email 5 · Activation nudgeLast chance: Your 15% offer expires soon!​Find your next obsession today and save!

What each email does

  1. Day 0First emailWelcomeWin-win: 15% off & you’re in the know! ​Welcomes new subscribers with a 15% discount and promises first access to curated styles, trends, and expert tips. The offer includes a promo code and detailed terms.
  2. Day 0Same dayWelcomeGet a peek into our world... ​Introduces Neiman Marcus as a source of inspiration and updates across fashion, beauty, and more. The email also provides category navigation and subscription preferences.
  3. Day 11 day laterOnboardingExperience services designed around youIntroduces a shopping experience centered on customer needs, with a preview emphasizing shopping anytime and anywhere. The visible email includes category navigation and standard preference and legal links.
  4. Day 21 day laterOnboardingJoin InCircle & unlock benefits as you shop​Introduces the InCircle loyalty program and explains benefits such as points, shipping perks, Point Cards, and concierge services. It also outlines eligibility requirements and terms.
  5. Day 64 days laterActivation nudgeLast chance: Your 15% offer expires soon!​Reminds new subscribers that their 15% offer is expiring and encourages them to shop. It provides a promo code and explains the offer’s redemption terms.

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