Day 0
Day 2
Sequence · 2 emails over 2 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 2 emails over 2 days
How often, when and how Negative Underwear emails its subscribers, measured from every email we received.
Every email Negative Underwear sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 5
Day 6
Day 8
2 days later
Day 9
Day 11
2 days later
Day 12
Day 13
Day 15
2 days later
Day 16
Day 18
2 days later
Every subject line and preview text, in the order they arrived.
We captured 13 emails from Negative Underwear after signing up, mostly product launch, seasonal campaign and referral emails. They form 1 automated sequence you can follow day by day.
8% of its emails arrived on the day we signed up, it sends with Klaviyo and its designs lean blue.
Its subject lines run about 23 characters.