Negative Underwear
Day 16 after signup
YOU SHOULDN'T HAVE
Introducing our gift guide, luxe edition
Why it works
- A teasing subject can create curiosity before the email reveals its gift-guide angle.
- Giving the guide a clear edition or theme helps frame the selection for readers.
- Keep referral messaging in the footer when the gift guide is the main focus.
How it is built
- Brand identifier
- Teasing subject angle
- Gift guide introduction
- Referral offer
Email copy
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