Negative Underwear referral email

Negative Underwear invites the recipient to refer a friend in exchange for a $20 reward. The message keeps the offer brief and direct.

Negative Underwear

Day 8 after signup

BROWNIE POINTS

Waffle Knit in Ganache has a way of winning people over

Why it works

Lead with a clear reward so the value of referring a friend is immediately understandable.
Keep the message focused on one action, making the referral invitation easy to scan.

How it is built

Email copy

@negative No longer want to receive these emails? Unsubscribe. Negative, Inc. REFER A PAL AND GET $20

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