Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Lonely Planet emails its subscribers, measured from every email we received.
Every email Lonely Planet sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 6
4 days later
Day 8
2 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Lonely Planet after signing up, mostly newsletter, welcome and digest emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with Iterable and 40% of its emails use discount code.
Its subject lines run about 25 characters.
