Lonely Planet
Day 12 after signup
Surprise: 25% Off Starts Now
It's your week to kick off trip planning.
Why it works
- Lead with timely seasonal inspiration, then make the offer clear near the top so readers quickly understand the reason to shop.
- Connect the discount to specific trip-planning needs and featured books to give readers ideas for how to use it.
- Keep redemption details and exclusions in a separate terms section so the main message stays easy to scan.
How it is built
- Seasonal travel opener
- Discount headline
- Trip-planning inspiration
- Featured book selection
- Offer terms and deadline
- Subscription and footer details
Email copy
Crisp days, changing leaves and cooler temperatures have us looking ahead to cozy fall escapes, exciting winter adventures and planning for next year. VIEW IN BROWSER Get 25% off books sitewide* with code OCT2026. Crisp days, changing leaves and cooler temperatures have us looking ahead to cozy fall escapes, exciting winter adventures and planning for next year. We're giving Lonely Planet newsletter subscribers early access to 25% off books sitewide with code OCT2026 to get ahead on your travel plans. Stock up on guides for upcoming vacations, find inspiration for your incredible 2027 adventure or get an early start on holiday gifting. Thinking about Europe? Our long-awaited new release, Dream Trips of Europe is full of bucket-list European getaways ready for your choosing. Know you want a great trip, but can't quite decide where to? Browse our newest releases, discover epic ideas for bike, hike, train and van trips around the globe and pick up engaging kids' books designed to entertain and inspire young travelers. Plan Your Most Memorable Trip Yet Best Road Trips Italy Where To Go When With Kids India Korea Sri Lanka Journey Route 66 *Offer valid until October 11, 2026 at 11:59 PM EST. To redeem, enter OCT2026 at checkout. Only applicable to purchases on shop.lonelyplanet.com. Offer cannot be combined with other discounts. Exclusions apply. DID SOMEONE SHARE THIS EMAIL WITH YOU? SUBSCRIBE HERE. THIS EMAIL WAS SENT TO YOU BY: LONELY PLANET PUBLICATIONS LTD. | 1101 RED VENTURES DRIVE, FORT MILL, SC 29707 © 2026 LONELY PLANET UNSUBSCRIBE|PRIVACY POLICY