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Email examplesBrandsLenscraftersProduct launch

LensCrafters Ray-Ban Meta product launch email

LensCrafters showcases the Ray-Ban Meta collection, highlighting hands-free AI features, new styles, and prescription-friendly frames. It directs readers to shop online or plan a store visit.

Lenscrafters

Day 22 after signup

See the world differently with AI glasses

Why it works

  • Lead with the product’s central benefit, then explain specific features that make the promise tangible.
  • Organize details into short sections and offer both online shopping and in-store visit options.

How it is built

  1. Navigation header
  2. Collection introduction
  3. Style and feature highlights
  4. Prescription benefits
  5. Shopping and visit links
Email copy

Shop Ray-Ban Meta at LensCrafters | View as web page myAccount EYEGLASSES SUNGLASSES FIND A STORE Plan Your Visit EXPLORE THE RAY-BAN META COLLECTION Tap into iconic style and advanced technology designed to help you move effortlessly through life. Talk to Meta AI, take photos, listen to music, call or text – all without taking out your phone. Discover Ray-Ban Meta at LensCrafters. Shop now Plan your visit A NEW ERA: MEET RAY-BAN META (GEN 3) Bold new styles From the iconic Wayfarer to the timeless Aviator and modern Zena, there’s a Ray-Ban Meta for every look and lifestyle. Make the day effortless Fast answers, local recommendations, live translations, and everyday help. Meta AI on your glasses is always ready, completely hands‑free. Shop RAY-BAN META Designed for prescription wearers Built for all-day wear Slimmer frames offer a lightweight feel and customizable fit with styles optimized for your prescription. Shop RAY-BAN META At LensCrafters all prescriptions are welcome! connect with us: EYEGLASSES SUNGLASSES FIND A STORE Plan Your Visit Privacy Policy You're receiving this email because you've opted in to receive information about LensCrafters products and services. If you do not wish to receive emails like this in the future, please unsubscribe. *Ask associate for details or find a store to learn more **Applies to original purchase. Does not cover accidental damage, scratches, breakage or theft. THIS EMAIL IS AN ADVERTISEMENT. © 2026 LensCrafters. All rights reserved. LensCrafters • 4000 Luxottica Place • Mason, Ohio 45040 • 1-877-753-6727

Brand
Lenscrafters
Industry
Other · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 22 after signup
Sent at
Thu, 11:07 AM UTC
From
LensCrafters <news@e.lenscrafters.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 46 links
Length
242 words · 1 min read
Images
12, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
sofia-pro, minerva-modern
Dark mode
No custom styles

Colors

  • #ffffff
  • #222222
  • #000000
  • #d8d8d8
Light emails

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