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Email examplesBrandsLenscraftersProduct launch

LensCrafters Nuance Audio Plus launch email

Announces the availability of Nuance Audio Plus hearing glasses at LensCrafters. It highlights new features and invites readers to shop, book a demo, or explore the product.

Lenscrafters

Day 24 after signup

Discover Nuance Audio Plus at LensCrafters

Why it works

  • Lead with the product’s arrival and where customers can find it, so the announcement is clear before the feature details.
  • Present each improvement as a short, distinct benefit to make a technical product easier to scan.
  • Offer both a direct shopping action and a demo option to support readers at different stages of consideration.

How it is built

  1. Retail navigation
  2. Product launch headline
  3. Availability and overview
  4. Feature highlights
  5. Demo and shopping calls
  6. Store and legal footer
Email copy

Next-gen hearing glasses have arrived | View as web page myAccount EYEGLASSES SUNGLASSES FIND A STORE Plan Your Visit HEAR IT. SEE IT. LIVE IT. Next-gen hearing glasses have arrived. Nuance Audio Plus is now available at LensCrafters, with advanced hearing technology and new features to help you hear conversations more clearly. Shop now BOOK A DEMO EXPLORE THE NEW FEATURES Longer battery life High-efficiency battery with 2+ more hours of battery life*. *Based on average product condition Improved audio performance Increased sensitivity at low frequencies, better directionality in noise, stronger amplification and larger speakers. Enhanced fitting Additional, smaller sizing and new adjustable nose pads for a more secure fit. Hands-free phone calls Nuance Audio Plus is more than a hearing aid, with hands-free calling capability.* *The product, as an MFI certified device, supports voice calls only when used with an iPhone (requires iOS 16 or later). BOOK A DEMO CHOOSE YOUR DESIGN DISCOVER MORE At LensCrafters all prescriptions are welcome! connect with us: EYEGLASSES SUNGLASSES FIND A STORE Plan Your Visit Privacy Policy You're receiving this email because you've opted in to receive information about LensCrafters products and services. If you do not wish to receive emails like this in the future, please unsubscribe. *Ask associate for details or find a store to learn more **Applies to original purchase. Does not cover accidental damage, scratches, breakage or theft. THIS EMAIL IS AN ADVERTISEMENT. © 2026 LensCrafters. All rights reserved. LensCrafters • 4000 Luxottica Place • Mason, Ohio 45040 • 1-877-753-6727

Brand
Lenscrafters
Industry
Other · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 24 after signup
Sent at
Sat, 11:15 AM UTC
From
LensCrafters <news@e.lenscrafters.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 51 links
Length
246 words · 1 min read
Images
13, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
sofia-pro, minerva-modern
Dark mode
No custom styles

Colors

  • #557b92
  • #ffffff
  • #222222
  • #000000
  • #d8d8d8
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