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Email examplesBrandsRay BanProduct launch

Ray-Ban Meta Audio product launch

Introduces Ray-Ban Meta Audio, a new line of audio-only AI glasses. The email highlights key features and styles, then directs readers to shop online or find a store.

Ray Ban

Day 12 after signup

Meet Ray-Ban Meta Audio

Our lightest AI glasses, made for audio

Why it works

  • Lead with a clear product announcement and explain the product’s core distinction right away.
  • Showcase specific styles before summarizing shared features, so readers can browse options and understand the broader benefits.
  • Offer multiple next steps, including shopping online and finding a nearby store.

How it is built

  1. Launch headline
  2. Product introduction
  3. Featured styles
  4. Feature highlights
  5. Shopping calls to action
  6. Store and service links
Email copy

Please click here if the email below is not displayed correctly Introducing Ray-Ban Meta Audio The power of earbuds and AI* all in one device. Welcome our first audio-only AI glasses, the slimmest and lightest Ray Ban Meta styles yet. Shop Ray-Ban Meta Audio find a store Ray-Ban Meta Audio Clubmaster This timeless frame is reimagined with advanced Meta AI for a new era with immersive audio and our longest battery life yet. shop now Ray-Ban Meta Audio Burbank Powered by advanced Meta AI, Burbank lets you stay connected through immersive audio. shop now TAKE A CLOSER LOOK Ray-Ban Meta Audio combines camera-free, audio-only AI with up to 12 hours of battery, hands-free calls, Meta AI, audio and reminders. Best paired with Transitions®** lenses & available with your prescription. SHOP RAY-BAN META AUDIO Sunglasses Prescription Customize STORES receive our texts eye exam same-day delivery pick up in store return in store store appointment CHOOSE FREE RESPONSIBLE SHIPPING TO REDUCE EMISSIONS. PLUS FREE RETURNS! Ray-Ban Customer Care 866-4 RAYBAN (866-472-9226) *Ask the in store specialist about AI features and languages or refer to AI Glasses section of Ray-Ban® official website. AI functionalities might vary depending on the country in which the product is marketed. **Transitions® lenses seamlessly adapt from clear or slightly tinted indoors to fully dark outdoors. Feel confident in your AI glasses in every light condition. You are receiving this message because you expressed interest in news and offers from Ray-Ban This email was sent to you@example.com. Ray-Ban respects your privacy. More detail regarding the use of your information can be viewed at: https://www.ray-ban.com See the delivery policy here. Copyright ©2026 Luxottica Group. All rights reserved. Luxottica Retail North America Inc. 4000 Luxottica Place, Mason, Ohio 45040 Unsubscribe from this list.

Brand
Ray Ban
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Tue, 2:17 PM UTC
From
Ray-Ban | Meta <news@e.ray-ban.com>
Product gridFree shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 44 links
Length
296 words · 1 min read
Images
9, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Lato, Arial
Dark mode
No custom styles

Colors

  • #f2f2f2
  • #000000
Light emails

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