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Email examplesBrandsJo MaloneProduct launch

Jo Malone London limited-edition scent launch

Introduces limited-edition holiday fragrances alongside festive favorites, with descriptions and links to shop each scent. It also promotes a gift-with-purchase offer and features additional product recommendations.

Jo Malone

Oct 13, 2026

Revealing the season's limited-edition scents

Plus, enjoy 2 minis with any $150 order.

Why it works

  • Lead with the seasonal reveal, then explain the new scents before introducing the purchase incentive.
  • Give each featured product a short sensory description and a clear route to shop it.
  • Keep offer terms and eligibility details separate from the main product story.

How it is built

  1. Product category navigation
  2. Seasonal launch headline
  3. Featured scent descriptions
  4. Gift offer with code
  5. Recommended product grid
  6. Promotion terms and footer
Email copy

Cologne Home Bath & Body Men's Edit Gifts The Hunt Is Over It’s time to reveal the season’s most sought-after scents – limited-edition Vanilla Scotch and Tangerine & Honey join a line-up of festive favourites for a holiday of charm and cheer. Shop Limited Editions Vanilla Scotch Smooth, seductive and warming, the Vanilla Scotch Cologne and candle capture a festive adventure in the Highlands. Shop The Scent Tangerine & Honey Vibrant tangerine drizzled with the elegant smoothness of honey and a spicy dash of clove make for a tantalising cologne. Shop The Scent Whisky & Cedarwood An elegant cologne with fine whisky notes, edged with spicy pimento, finished with warm cedarwood. Daring and intriguing. Shop The Scent Ginger Biscuit Nothing says ‘Christmas is here’ quite like a cologne or candle in the irresistible scent of just-baked biscuit, spiced with ginger. Shop The Scent Orange Bitters A true festive favourite. Scent the celebrations with a zesty winter’s cocktail: Orange Bitters, available as a cologne, candle, diffuser and hand cream. Shop The Scent Uncover a Festive Treat Complimentary Deluxe Duo of The Scents of the Season with any $150 purchase. CODE: FESTIVE We Think You'll Love Wood Sage & Sea Salt Cologne Shop Now English Pear & Freesia Cologne Shop Now English Pear & Freesia Reed Diffuser Shop Now © Jo Malone London 2026 FAQs | Unsubscribe | Privacy Policy *Offer begins at 12:00 p.m. EST on 10/7/2026 and ends at 11:59 p.m. EST on 10/18/2026. Enter offer code FESTIVE at checkout to receive complimentary standard shipping and your Duo Gift with your purchase of $150 or more at JoMalone.com. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. *Offer is not applicable to and applicable amount does not include the purchase of items noted as not eligible; gift subscription; gift cards; eGift cards sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Free items are not eligible for returns or exchanges. Allow up to 3 business days for process and 1 day for overnight shipment. Offer is subject to change without notice. Offer is not eligible for Buy Online, Pick up In-store or Same Day Delivery. Other restrictions may apply. Jo Malone London Online (A Division of Jo Malone London), 767 Fifth Avenue, New York, NY 10153

Brand
Jo Malone
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Product launch
Sent
Oct 13, 2026
Sent at
Tue, 12:05 PM UTC
From
Jo Malone London <jomalone@em.jomalone.com>
Discount codeProduct gridFree shipping
All product launch email examples

Breakdown

Main button
“Shop Limited Editions”
Calls to action
4 buttons, 36 links
Length
521 words · 2 min read
Images
13
Layout
Multi-column · Balanced
Voice
Inspirational
Language
English
Fonts
Malone Serif, Lars Malone Pro, Times New Roman
Dark mode
Custom dark styles

Colors

  • #fcf9ee
  • #292929
Light emails

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