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Email examplesBrandsHarney & SonsProduct launch

Harney & Sons Royal Holiday tea launch

Introduces Royal Holiday as the newest tea in the Historic Royal Palaces collection. The email describes the blend, highlights the brand’s partnership with the charity, and includes a limited-time discount offer.

Harney & Sons

Day 0 after signup

👑Royal Holiday has arrived! A new addition to our Historic Royal Palaces Collection.

20% OFF + Beautifully crafted teas inspired by some of Britain’s most storied palaces.

Why it works

  • Frame the new product within an existing collection to give readers context before introducing its specific details.
  • Pair a product description with credible review information to balance brand storytelling with practical reassurance.
  • Use one clear shopping action, then place the partnership details and offer conditions around it without competing calls to action.

How it is built

  1. Collection headline
  2. Product and collection introduction
  3. Shop collection button
  4. Partnership background
  5. Featured tea and reviews
  6. Offer terms and footer
Email copy

The Royal Treatment A New Addition to Our Historic Royal Palaces Collection Steeped in history and made for the present, our Historic Royal Palaces Collection brings a touch of royal tradition to every cup. From beloved blends like Royal English Breakfast and Tower of London to the newest addition, Royal Holiday, each tea offers its own taste of timeless elegance. Beautifully presented in jewel-toned tins inspired by the Crown Jewels, these teas make an everyday cup feel a little more extraordinary, and the perfect addition to your own tea traditions. SHOP THE HRP COLLECTION "For more than 20 years, Harney & Sons has been proud to partner with Historic Royal Palaces, the independent charity that cares for some of Britain’s most treasured landmarks, including the Tower of London, Hampton Court Palace, Kensington Palace, Banqueting House, Kew Palace, and Hillsborough Castle and Gardens. Through our partnership, each purchase from the collection helps support the charity’s work to preserve these remarkable places and share their stories for generations to come."—Mike Royal Holiday A blend of plums, cherries, and sultana raisins with a bright touch of lemony bergamot. It's a celebratory cup made for the holidays. 5.0 ★★★★★ Based on 7 reviews! From Palace to Teacup Discover the Collection View in your browser. Savings valid only on the harney .com website while supplies last until October 5, 2026 at 11:59 p.m. PST. Coupon valid on a single order to a single address. Savings may not be applied to prior purchases. No substitutions. Bundles and Trios are not included in discount promotions. Items marked down in the sale collection are final sale and not eligible for returns, refunds, or exchanges. Coupons exclude gift cards unless otherwise noted. Coupon codes cannot be combined. Copyright © 2026 Harney & Sons Fine Teas, all rights reserved. We send special offers & news to valued customers who have opted in at www.harney.com. Harney & Sons Fine Teas 5723 Route 22 Millerton, NY 12546 Manage Preferences| Unsubscribe

Brand
Harney & Sons
Industry
Ecommerce · Tea
Type
Promotional
Email
Product launch
Sent
Day 0 after signup
Sent at
Sun, 1:32 PM UTC
From
Harney & Sons Fine Teas <email@harney.com>
Sent with
SendGrid
Social proofSingle CTA
All product launch email examples

Breakdown

Main button
“SHOP THE HRP COLLECTION”
Calls to action
1 button, 22 links
Length
328 words · 1 min read
Images
21
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
goudy-old-style, ltc-goudy-oldstyle-pro, Ubuntu
Dark mode
No custom styles

Colors

  • #c5a95a
  • #ffffff
  • #000000
Yellow emailsLight emails

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