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Email examplesBrandsHarperCollins UKProduct launch

HarperCollins UK Winnie-the-Pooh anniversary book launch

Introduces a new Winnie-the-Pooh book tied to the character’s 100th anniversary, then showcases other special and collector’s editions. The email includes links to learn more about featured titles.

HarperCollins UK

Day 16 after signup

Your favourite bear is turning 100 🎂

Join us in wishing Winnie-the-Pooh a happy birthday!

Why it works

  • Lead with a recognizable anniversary to give the featured release an immediate hook.
  • Describe the book’s appeal before sharing its release status, then offer more titles for readers who want to browse.
  • Use a consistent learn-more action across a product grid to keep browsing straightforward.

How it is built

  1. Anniversary headline
  2. Featured book introduction
  3. Release details
  4. Special editions grid
  5. Publisher footer
Email copy

View in Browser Illustrations by Andrew Grey copyright © 2026 The Trustees of The Pooh Properties and E.H.Shepard LLP / Estate of E.H.Shepard Celebrate 100 years of Winnie-the-Pooh in 2026! Winnie-the-Pooh and his friends are celebrating a hundred years of adventures in the Hundred Acre Wood! Everyone is invited, so join in with the tales of blustery kite flying, slippery stepping stones and, of course, a spectacular party in this brand-new authorised sequel! Capturing the same gentle humour and strong friendship from the original stories, this gorgeous gold-foiled hardback is the perfect gift for the special people in your life whatever their age. ‘It’s going to be the biggest party the Forest has ever seen’, and you don't want to miss it! A Little Boy and His Bear Jane Riordan, Illustrated by Andrew Grey OUT NOW *Prices shown or discussed are for the UK only and might change depending on the retailer.   BEAUTIFUL SPECIAL EDITIONS   Relive all of your favourite moments in the Hundred Acre Wood in this very special 100th anniversary hardback edition showcasing the original E.H. Shepard art with Milne's classic, timeless stories. LEARN MORE Relive the sweeping second chance romance of Anne Elliot and Frederick Wentworth in one of Austen's beloved classics with this exclusive collector's edition featuring beautiful cover art from artist Laci Fowler. LEARN MORE This special unjacketed hardback edition of The Fellowship of the Ring features the complete story with a unique cover design embellished with gold-foil and the iconic maps of Middle-earth. LEARN MORE Join Winnie-the-Pooh, Piglet, Eeyore and their friends as they delve deeper into the Forest than ever before. Celebrate the 100th anniversary of Winnie-the-Pooh with this gorgeous special hardback edition. LEARN MORE Discover the thrilling world of Tahereh Mafi’s Shatter Me series. This stunning hardback collector’s edition with its exclusive design and gold reading ribbon is the perfect gift for both fans and new readers. LEARN MORE A special edition collection of short stories featuring the Queen of Crime's legendary detective Jane Marple, penned by twelve remarkable bestselling and acclaimed authors. LEARN MORE A Little Boy and His Bear is also available in a limited signed and numbered slipcase edition. A fitting tribute to a bear who has been delighting readers for 100 years. LEARN MORE From the #1 Sunday Times bestselling author, the story of orphaned Rin’s rise to power gets a fresh look with fully illustrated, collector’s edition of The Poppy War. LEARN MORE Beautiful and captivating, filled with breathtaking artwork, this stunning edition of Peter Pan is sure to become a treasured keepsake for fans of all ages. LEARN MORE A beautiful cloth-bound edition of this touching and wise classic children's book, with the original translation by Katherine Woods and full-colour illustrations. LEARN MORE   HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce · Books and publishing
Type
Promotional
Email
Product launch
Sent
Day 16 after signup
Sent at
Sun, 8:00 AM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 33 links
Length
499 words · 2 min read
Images
13
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Lato, Arial, Tahoma
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #d1262f
  • #377bbf
  • #555555
Blue emailsRed emailsLight emails

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