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Email examplesBrandsHarney & SonsSale / discount

Harney & Sons tea sale email

Promotes up to 30% off selected teas with a tasting note from Mike that explains what makes three varieties distinctive. It also highlights store-credit rewards and links to the sale collection.

Harney & Sons

Day 5 after signup

🍃 Single-origin teas, up to 30% off.

Mike picked three: Lapsang Souchong, Organic Gunpowder, and Wuyi Da Hong Pao.

Why it works

  • Pair the offer with specific product details so readers have a reason to explore beyond the discount.
  • Place a clear collection call to action after the product descriptions, then introduce secondary benefits in a separate section.

How it is built

  1. Discount headline
  2. Sale terms
  3. Curated tea descriptions
  4. Collection call to action
  5. Rewards benefits
  6. Rewards call to action
  7. Sale details and footer
Email copy

Up to 30% OFF the teas that build a palate Items marked down in the sale collection are not eligible for returns, refunds or exchanges. Many interesting teas are shaped by fire. "Many interesting teas are shaped by fire. Lapsang Souchong is among the boldest, dried over smoldering pine in the Wuyi Mountains until it tastes like a campfire with dark stone fruit underneath. Organic Gunpowder is rolled tight and fired hard in a turning oven, and it comes out tasting like leeks pulled off a very hot grill. Wuyi Da Hong Pao is a gentler one, with its unbroken leaves roughly 40% oxidized for the warm, rich flavor of roasted peaches. All three are currently in the Sale Collection. Brew them side by side, and you can taste exactly what heat does to a leaf." —Mike EXPLORE THE COLLECTION Earn Store Credit Rewards Every order earns credit toward the next one. There is no order minimum to spend it, no cap on how much goes toward a single order, and it stretches furthest at Sale Collection prices. LEARN MORE Savings valid only on the harney .com website while Sale Collection supplies last. View in your browser. Copyright © 2026 Harney & Sons Fine Teas, all rights reserved. We send special offers & news to valued customers who have opted in at www.harney.com. Our mailing address is Harney & Sons Fine Teas 5723 Route 22 Millerton, NY 12546 Manage Preferences | Unsubscribe

Brand
Harney & Sons
Industry
Ecommerce · Tea
Type
Promotional
Email
Sale / discount
Sent
Day 5 after signup
Sent at
Fri, 5:07 PM UTC
From
Harney & Sons Fine Teas <email@harney.com>
Sent with
SendGrid
All sale / discount email examples

Breakdown

Main button
“EXPLORE THE COLLECTION”
Calls to action
2 buttons, 26 links
Length
240 words · 1 min read
Images
10
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
goudy-old-style, ltc-goudy-oldstyle-pro, Georgia
Dark mode
No custom styles

Colors

  • #c5a95a
  • #ffffff
  • #000000
  • #191919
Yellow emailsLight emails

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