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Email examplesBrandsHarney & SonsProduct launch

Harney & Sons organic tea collection promotion

Showcases Harney & Sons’ organic teas by category, with tasting notes and suggestions for when to enjoy each type. A shop button invites readers to explore the collection.

Harney & Sons

Day 12 after signup

🍵 Friend, discover our Organic Collection.

Thirty-plus organic teas, sorted so you can find your cup quickly.

Why it works

  • Organize a broad collection by familiar categories so readers can quickly find a relevant starting point.
  • Pair concise product descriptions with practical use occasions to help readers imagine when each option fits.
  • Place a clear shopping action near the introduction, before the more detailed category descriptions.

How it is built

  1. Collection headline
  2. Introductory overview
  3. Shop call to action
  4. Black tea section
  5. Green tea section
  6. Herbal tea section
  7. Unsubscribe footer
Email copy

Organic, Every Shade of Tea Choose black, green or herbal, then find your new favorite! From a brisk morning black to a caffeine-free evening herbal, our organic collection covers every kind of cup. Each tea is grown without synthetic pesticides or fertilizers and blended with the same care as the rest of our teas. Start with the type you already love, or try something new. SHOP ORGANIC TEAS Black Teas Bold Enough for Breakfast Our organic black teas range from malty Assam to bright, delicate Darjeeling. They take milk well, stand up to a second steep of the day, and make the morning a little easier. Green Teas Green, From the Ground Up Grassy Sencha, fragrant Jasmine, and blends with a little more going on. If you've been curious about matcha, our Organic Everyday Matcha is a simple place to start. Herbal Teas Caffeine-Free, Full of Flavor For late afternoons and quiet evenings. These blends are made from roots, spices and flowers, so you can have a cup whenever you like. View in your browser. Copyright © 2026 Harney & Sons Fine Teas, all rights reserved. We send special offers & news to valued customers who have opted in at www.harney.com. Our mailing address is Harney & Sons Fine Teas 5723 Route 22 Millerton, NY 12546 Manage Preferences | Unsubscribe

Brand
Harney & Sons
Industry
Ecommerce · Tea
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Fri, 1:31 PM UTC
From
Harney & Sons Fine Teas <email@harney.com>
Sent with
SendGrid
Single CTA
All product launch email examples

Breakdown

Main button
“SHOP ORGANIC TEAS”
Calls to action
1 button, 19 links
Length
217 words · 1 min read
Images
19
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
goudy-old-style, ltc-goudy-oldstyle-pro, Ubuntu
Dark mode
No custom styles

Colors

  • #c5a95a
  • #ffffff
  • #000000
Yellow emailsLight emails

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