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Email examplesBrandsHarney & SonsProduct launch

Harney & Sons Hot Spiced Plum launch email

Introduces Hot Spiced Plum, a new black tea blend, and presents it alongside the brand’s plum tea collection and suggested shortbread pairings.

Harney & Sons

Day 7 after signup

Explore Hot Spiced Plum, a new arrival alongside our range of plum teas, from bright and fruity to warm and spiced.

Six teas, one favorite fruit, and one brand-new arrival.

Why it works

  • Lead with a seasonal idea to give the new product a timely, distinctive setting.
  • Explain the blend’s flavor and mood before presenting the shopping CTA, so readers understand what makes it appealing.
  • Use complementary products and a brief customer rating to add context around the featured tea.

How it is built

  1. Seasonal headline
  2. Plum collection introduction
  3. New tea description
  4. Collection shopping CTA
  5. Product rating
  6. Pairing product grid
Email copy

Welcome to Plum Season Explore plum in all its sweet, tart, and wonderfully cozy forms. Some fruits belong to summer. Plum, we’d argue, gets even better when there’s a chill in the air. Rich, juicy, and just a little tart, plum has a way of taking beautifully to warming spice. Our Plum Tea Collection explores all sides of this favorite fruit, from bright and fruity to deep, fragrant, and comforting. And now there’s a new way to enjoy it. Our newest blend turns up the warmth. Hot Spiced Plum pairs lush, juicy plum flavor with cozy spices for a fragrant cup that feels right at home as the days grow cooler. Rich, comforting, and just a little unexpected, it’s a new way to welcome plum season. SHOP PLUM TEAS Hot Spiced Plum Embrace the cozy warmth of Hot Spiced Plum, a fragrant black tea that blends the rich, fruity sweetness of plums with a comforting touch of cinnamon. 5.0 ★★★★★ Based on 1 review! Pick Your Plum Shop the Collection Perfect Pairings for Plum Walkers Shortbread (Assorted Flavors) $7.00 BUY NOW Allens Scottish Shortbread (Assorted Flavors) $8.00 BUY NOW Unna Bakery Cookies (Assorted Flavors) $6.95 BUY NOW View in your browser. Copyright © 2026 Harney & Sons Fine Teas, all rights reserved. We send special offers & news to valued customers who have opted in at www.harney.com. Our mailing address is Harney & Sons Fine Teas 5723 Route 22 Millerton, NY 12546 Manage Preferences | Unsubscribe

Brand
Harney & Sons
Industry
Ecommerce · Tea
Type
Promotional
Email
Product launch
Sent
Day 7 after signup
Sent at
Sun, 1:32 PM UTC
From
Harney & Sons Fine Teas <email@harney.com>
Sent with
SendGrid
Product gridSocial proof
All product launch email examples

Breakdown

Main button
“SHOP PLUM TEAS”
Calls to action
4 buttons, 25 links
Length
246 words · 1 min read
Images
21
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
goudy-old-style, ltc-goudy-oldstyle-pro, Ubuntu
Dark mode
No custom styles

Colors

  • #c5a95a
  • #fcf9f1
  • #000000
Yellow emailsLight emails

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