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Email examplesBrandsThe Whisky ExchangeProduct launch

The Whisky Exchange product launch email

Introduces a limited-edition Glendronach single malt celebrating the distillery’s 200th anniversary. It describes the whisky’s cask maturation and tasting notes, then invites readers to shop.

The Whisky Exchange

Day 18 after signup

New: Glendronach Boynsmill House

A limited release marking 200 years

Why it works

  • Lead with the product and its anniversary context to make the reason for the launch immediately clear.
  • Follow the origin story with specific tasting notes, then use one direct shopping call to action.

How it is built

  1. Retail navigation
  2. Product name
  3. Anniversary and cask story
  4. Tasting notes
  5. Shop call to action
  6. Footer and legal details
Email copy

View in browser SCOTCH WHISKY SPIRITS OFFERS NEW IN     Glendronach 14 Year Old Boynsmill House Released to celebrate 200 years of Glendronach, Boynsmill House is a limited-edition 14-year-old single malt that honours the distillery’s rich history. Matured in a carefully selected combination of Pedro Ximénez, oloroso and claret casks, it brings together the depth of sherry cask maturation with a distinctive layer of character from the wine casks. Luxurious and full of depth, expect bramble and stone fruit alongside dried fruit, toffee, malt, hazelnut and chocolate. A fitting anniversary release that showcases the richness and complexity for which Glendronach is known. SHOP NOW   This email was sent to you@example.com. We will not publish, sell or distribute your email address to third-party companies. If you no longer wish to receive newsletters from The Whisky Exchange, please unsubscribe from our mailing list.       Copyright The Whisky Exchange. All Right Reserved. The Whisky Exchange is the registered trademark of Speciality Drinks Limited. Registered in England and Wales (Company No. 4449145). Registered Office: Elixir House, Whitby Avenue, Park Royal, London NW10 7SF, UK. Enjoy responsibly drinkaware.co.uk

Brand
The Whisky Exchange
Industry
Other · Whisky retail
Type
Promotional
Email
Product launch
Sent
Day 18 after signup
Sent at
Wed, 10:06 AM UTC
From
The Whisky Exchange <newsletter@emails.thewhiskyexchange.com>
Single CTA
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
1 button, 15 links
Length
185 words · 1 min read
Images
3
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
SeasonMix, Georgia, Arial
Dark mode
No custom styles

Colors

  • #9196f8
  • #f8f5f2
  • #000001
Blue emailsLight emails

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