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Email examplesBrandsGrailedBrowse abandonment

Grailed browse abandonment email

Grailed nudges the recipient to make an offer on a listing they have been eyeing or message the seller to negotiate. It also promotes the app and personalized favorites.

Grailed

Day 9 after signup

Found a listing you like? Make an offer.

Score your favorites at the best prices.

Why it works

  • Lead with a specific action tied to the recipient’s browsing, making the message feel relevant rather than generic.
  • Offer a simple alternative to the main action, such as messaging the seller, to keep the next step flexible.
  • Keep the main message concise and place the primary call to action directly after the explanation.

How it is built

  1. Offer-focused headline
  2. Prompt to act on listing
  3. Make-an-offer button
  4. App benefits
  5. Footer links
Email copy

Make an Offer: Score Your Favorites for Less Don't miss out on a listing you've been eyeing before it's too late. Make the first move by sending an offer, or message the seller to find a price that works for both of you. Make an Offer   Download the Grailed app. First access to exclusives. Instant price drops. Personalized favorites. DOWNLOAD THE APP BUY SELL JOIN THE TEAM IG TIKTOK UNSUBSCRIBE © 2026 GRAILED, LLC Sent by Grailed, P.O. Box 91258, Los Angeles, CA 90009-1258

Brand
Grailed
Industry
Ecommerce · Fashion marketplace
Type
Lifecycle
Email
Browse abandonment
Sent
Day 9 after signup
Sent at
Sat, 4:36 PM UTC
From
Grailed <news@mail.grailed.com>
Sent with
SendGrid
PersonalizedSingle CTA
All browse abandonment email examples

Breakdown

Main button
“Make an Offer”
Calls to action
1 button, 11 links
Length
84 words · Under a minute
Images
3, incl. a GIF
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica Neue, Arial, Open Sans
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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