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Email examplesBrandsUniqloBrowse abandonment

UNIQLO browse abandonment email

UNIQLO spotlights its UT graphic T-shirt collection, then encourages the reader to revisit styles they liked. A product grid includes prices and a limited-time offer.

Uniqlo

Day 5 after signup

Your next favorite piece is in this email

Explore what's new + trending

Why it works

  • Lead with a broad collection feature, then make the message feel more relevant with products tied to the reader’s prior interest.
  • Keep product names and prices easy to scan so readers can compare options without leaving the email.

How it is built

  1. Category navigation
  2. Collection spotlight
  3. Personalized style reminder
  4. Product recommendation grid
  5. Department links
  6. Support and legal footer
Email copy

Explore what's new + trending:WOMEN | MEN β€Š β€Š β€Š Spotlight: UT Graphic T-Shirt Collection β€Š From global brands and iconic characters to art, music, and cultural collaborations, our UT graphic T-shirt collection invites you to wear your world. β€Š β€Š β€Š β€Š Styles You've Been Wanting β€Š Pick up where you left off and take another look at the styles you liked. β€Š β€Š β€Š β€Š Smart Easy Pants β€Š β€Š $ 49.90 β€Š β€Š Zip-Up Short Jacket β€Š Limited-Time Offer β€Š $ 49.90 Limited Offer from 10/2 Until 10/8 β€Š β€Š Pile Lined Fleece Relaxed Cardigan β€Š β€Š $ 49.90 β€Š β€Š Smart Easy Pants | Stripe β€Š β€Š $ 49.90 β€Š β€Š Baggy Jeans β€Š β€Š $ 49.90 β€Š β€Š Cotton Blend Utility Parka β€Š β€Š $ 69.90 β€Š β€Š Nylon Gather Skirt β€Š β€Š $ 49.90 β€Š β€Š β€Š WOMEN MEN KIDS BABY LIMITED-TIME OFFERS COMING SOON LifeWear COLLECTION β€Š Simple made better. β€Š β€Š UNSUBSCRIBE | CUSTOMER SUPPORT | PRIVACY POLICY | STORE LOCATOR β€Š Don't miss out, add email@us.edm.uniqlo.com to your address book to make sure you get our emails. β€Š UNIQLO USA LLC 546-548 Broadway, 3rd floor New York NY 10012 | UNIQLO.COM *Colors, styles, prices and promotions may vary by location (online and in stores).

Brand
Uniqlo
Industry
Ecommerce Β· Apparel retail
Type
Lifecycle
Email
Browse abandonment
Sent
Day 5 after signup
Sent at
Thu, 4:59 AM UTC
From
UNIQLO <email@us.edm.uniqlo.com>
Product gridPersonalized
All browse abandonment email examples

Breakdown

Calls to action
0 buttons, 38 links
Length
167 words Β· Under a minute
Images
13
Layout
Multi-column Β· Visual
Voice
Friendly
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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