Day 0
Day 1
Day 2
+3 more
Sequence · 6 emails over 12 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 6 emails over 12 days
How often, when and how Grailed emails its subscribers, measured from every email we received.
Every email Grailed sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 4
2 days later
Day 6
2 days later
Day 9
3 days later
Day 12
3 days later
Day 15
3 days later
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Grailed after signing up, mostly onboarding, product launch and account verification emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with mostly SendGrid, and also Mailgun, its designs lean black & white and 70% of its emails use single cta.
Its subject lines run about 31 characters, and 10% are questions.