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Best Tools

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Resources

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Email examplesSequencesGrailed

Grailed welcome series

6 emails over 12 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to your platform for personal style.Buy authentic items. Sell your closet. Unlock the best prices.
  2. Day 11 day later
    Email 2 · Activation nudgeFree Shipping Unlocked 🎁Claim on your first purchase from a US seller over $50.
  3. Day 21 day later
    Email 3 · OnboardingInterested in selling on Grailed?Here's how to get started.
  4. Day 42 days later
    Email 4 · OnboardingHave your eye on something? Favorite it.Don't miss out on important alerts for items you have your eye on.
  5. Day 62 days later
    Email 5 · OnboardingSave time by saving a searchFind what you're looking for faster with saved searches.
  6. Day 126 days later
    Email 6 · Feature tipShop with confidenceLearn how we protect our community of buyers and sellers at Grailed.

What each email does

  1. Day 0First emailWelcomeWelcome to your platform for personal style.Welcomes new subscribers to Grailed and introduces its marketplace for luxury, vintage, and streetwear. It highlights authenticity protections, shopping by style, and the benefits of the app.
  2. Day 11 day laterActivation nudgeFree Shipping Unlocked 🎁Encourages new subscribers to make their first purchase with a free-shipping offer on orders over $50 from US sellers. The offer has a 30-day expiration.
  3. Day 21 day laterOnboardingInterested in selling on Grailed?Encourages new Grailed users to start selling by creating a listing. It highlights free listings and low commission rates, then offers separate paths for menswear and womenswear.
  4. Day 42 days laterOnboardingHave your eye on something? Favorite it.Shows new subscribers how to favorite listings to build a wishlist and get alerts about price drops. It encourages them to start browsing and download the app.
  5. Day 62 days laterOnboardingSave time by saving a searchGrailed explains how to save a search and receive new listings by email. It encourages the new subscriber to start browsing and promotes the app.
  6. Day 126 days laterFeature tipShop with confidenceExplains how Grailed helps buyers shop with confidence, highlighting purchase protection and seller ratings. It invites readers to learn more about trust features and promotes the Grailed app.

See this sequence written for your brand

Enter your website. Sequenzy rewrites the first 3 emails of this sequence in your voice, logo and colors. Free, no signup.