Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Gibson emails its subscribers, measured from every email we received.
Every email Gibson sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 6
2 days later
Every subject line and preview text, in the order they arrived.
We captured 6 emails from Gibson after signing up, mostly onboarding, welcome and product launch emails. They form 1 automated sequence you can follow day by day.
17% of its emails arrived on the day we signed up and its designs lean yellow.
Its subject lines run about 36 characters, and 17% are questions.
