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Email examplesBrandsGibsonProduct launch

Gibson limited-edition collection launch

Introduces Gibson’s 2026 Custom Limited Edition Collection, highlighting its craftsmanship and select guitar models. Repeated shop buttons direct readers to explore the collection.

Gibson

Day 13 after signup

A collection this rare won’t last

Meet the 2026 Limited Edition Collection

Why it works

  • Lead with the collection’s limited quantity and craftsmanship to establish its appeal before showing individual models.
  • Alternate focused product spotlights with a lineup so readers can discover both featured instruments and the wider range.
  • Repeat a clear shopping action after key sections, making it easy to browse without interrupting the product story.

How it is built

  1. Collection introduction
  2. Primary shop button
  3. Featured guitar spotlight
  4. Guitar product lineup
  5. Collection call to action
  6. Brand and category links
Email copy

Discover the 2026 Gibson Custom Limited Edition Collection, an extraordinary series of just 25 guitars created by the master craftspeople of our Nashville Custom Shop. These highly coveted guitars showcase intricate finishes, advanced aging techniques, and painstaking attention to detail. SHOP NOW Turn up the sparkle Meet a bold new take on a beloved classic. The 1957 Les Paul Reissue pairs a VOS finish and Gold Sparkle Top with TV Jones Power’Tron pickups for a distinctive voice. SHOP NOW LE 1954 Les Paul Custom Reissue with Humbucker, Heavy Aged, Ebony LE 1969 Flying V Reissue, Gloss, Aqua Mist LE 1960 ES-355 Reissue with Figured Maple, Light Aged, Sixties Cherry LE 1959 Les Paul Standard Reissue, Heavy Aged, Faded Peach Burst Lightweight. Lively. Legendary. The 1959 ES-330 Reissue brings the lightweight feel, lively response, and unmistakable character of the original into the modern era, with a Bigsby, VOS finish, and striking Antique White finish. SHOP NOW Explore the collection SHOP NOW New Releases Electric Acoustic Apparel Accessories Gibson Epiphone Kramer MESA/Boogie KRK Copyright©2026 Gibson, Inc. All rights reserved. Privacy Policy Trademarks Unsubscribe View in Browser

Brand
Gibson
Industry
Ecommerce · Musical instruments
Type
Promotional
Email
Product launch
Sent
Day 13 after signup
Sent at
Thu, 7:46 PM UTC
From
Gibson <hello@pm-email.gibson.com>
Product grid
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
1 button, 26 links
Length
186 words · 1 min read
Images
8
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Inter Tight
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
Light emails

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