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Email examplesBrandsGibsonProduct launch

Gibson Original Collection acoustic guitar launch

Introduces new Original Collection acoustic guitars and highlights their craftsmanship, vintage-inspired designs, and Baggs HiFi DNA pickup system. Product descriptions and shopping calls to action guide readers to explore the collection.

Gibson

Day 18 after signup

The new Original Collection acoustics

Now featuring HiFi DNA

Why it works

  • Lead with the collection’s shared benefit before introducing individual products, so readers understand the range’s appeal.
  • Give each featured product a concise description that connects its design and craftsmanship to a clear use or lasting value.
  • Repeat a direct shopping call to action after the product lineup to make the next step easy to find.

How it is built

  1. Collection introduction
  2. Shop call to action
  3. Featured guitar lineup
  4. Pickup system highlight
  5. Additional shopping links
Email copy

The sound, feel, and craftsmanship you love about a great Gibson flat-top, paired with a plugged-in sound that’s true to the instrument. Equipped with the Gibson-exclusive Baggs HiFi DNA pickup system, these new Original Collection acoustics faithfully capture the warmth, detail, and character of each guitar. SHOP NOW Meet the new OGs Country Western 60s Original If you’ve been searching for a truly versatile acoustic guitar—one built to grow with you and stand as a lifelong musical companion—your search ends here. The Gibson Country Western 60s Original revives the most celebrated iteration of this iconic design. J-45 60s Original, Fixed Bridge Combining iconic styling, meticulous craftsmanship, proven tonewoods, smooth playability, and advanced electronics, the J-45 60s Original, Fixed Bridge is built to be a dependable companion for years to come. J-45 Original By blending its unmistakable design, proven tonewood recipe, smooth playability, modern electronics, and vintage-inspired aesthetics, the J-45 Original stands poised to become one of the most sought-after acoustic guitars in recent years. Southern Jumbo 40s Original Originally introduced in 1942, the Gibson Southern Jumbo acoustic guitar emerged as part of Gibson’s celebrated wartime “banner model” lineup. As Gibson’s flagship round-shoulder flat-top, it continues to earn its place among the most sought-after guitars for top-tier musicians worldwide. Featuring the new Baggs HiFi DNA Pickup System With HiFi DNA, you’ll hear the individual personality of your guitar loud and clear, whether you’re amplifying it or playing it unplugged. SHOP HIFI DNA New Releases Electric Acoustic Apparel Accessories Gibson Epiphone Kramer MESA/Boogie KRK Copyright©2026 Gibson, Inc. All rights reserved. Privacy Policy Trademarks Unsubscribe View in Browser

Brand
Gibson
Industry
Ecommerce · Musical instruments
Type
Promotional
Email
Product launch
Sent
Day 18 after signup
Sent at
Tue, 3:07 PM UTC
From
Gibson <hello@pm-email.gibson.com>
Product grid
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
1 button, 22 links
Length
269 words · 1 min read
Images
6
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Inter Tight
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
Light emails

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