Framer starts with repeated passwordless sign-in emails, then shifts into onboarding with a quick-start video, extra Agent credits, and a Community invitation. Its preview text stays remarkably consistent.
Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Updated Oct 3, 2026
The earliest emails are all passwordless access messages. Their subject line repeats as "Your activation link for Framer", while the email provides a one-time sign-in link, explains that it expires after one hour, and tells the reader how to request another link. The preview text repeats across six of nine messages: "Sign in to Framer using this link. It expires in one hour." This gives the transactional emails a consistent, immediately recognizable pattern.
The cadence changes on day 6. Framer sends another activation link alongside "Your first Framer site live in 5 minutes", which introduces the product workflow through Agents and a video. On day 7, the sequence moves from getting started to expansion: "Claim 500 extra Agent credits" is followed by "Share your work with the Framer Community". The automated Framer onboarding sequence carries these education, credit, and Community messages.
Framer first gives the new user a clear outcome: getting a site live quickly. Its subject line states that outcome directly, and the preview text describes creating pages, updating content, improving SEO, fixing responsiveness, and refining a site inside the canvas. The next message turns that workflow into an offer of 500 extra Agent credits, with preview text focused on building pages, refining layouts, and exploring designs.
The final onboarding message broadens the invitation beyond the product workflow. "Share your work with the Framer Community" leads to content about the marketplace, gallery, creators, contests, templates, and components. For your own onboarding, you can follow a similar progression: explain the first useful action, give users a concrete resource to continue, then invite them into a wider ecosystem.
Each Framer email has a single CTA, including the access messages and all onboarding emails. That restraint keeps the purpose of each send clear: sign in, create a first site, claim credits, or share work. The first-site email is the only one using video, making the format fit the guided workflow rather than adding motion everywhere.
The activation emails and the credits email use plain text, while the first-site email uses video. Blue appears on the later activation email and the three onboarding messages. You can copy the underlying system without copying every surface detail: use one CTA, reserve video for a process that benefits from demonstration, and let the subject line name the immediate next step.
How often, when and how Framer emails its subscribers, measured from every email we received.
Every email Framer sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
