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Email examplesBrandsCultbeautySale / discount

Cult Beauty first-order discount email

Offers 20% off a first order and a £10 gift card when shoppers buy at least three products through the Routine Builder. It includes an expiry date and explains exclusions in the terms.

Cultbeauty

Day 25 after signup

20% OFF + something extra...

Build your routine to unlock a gift card

Why it works

  • Lead with the main discount, then quickly explain the extra gift-card offer so the value is clear.
  • Place a direct shopping call to action before the detailed terms to keep the next step prominent.
  • Put the expiry and exclusions in a separate terms section to make the offer conditions easy to find.

How it is built

  1. Discount headline
  2. Product category highlights
  3. Shop now button
  4. Offer terms and expiry
  5. Unsubscribe and company footer
Email copy

Enjoy 20% OFF beauty's most-loved products – think: bestselling makeup, luxury body care, skincare essentials and lots more.* SHOP NOW SHOP NOW Terms and Conditions *Click through this email or enter code CBNEW at checkout to redeem 20% off your first order. Free £10 gift card will automatically be added to your basket when you purchase at least 3 products from our Routine Builder on your first order. Offer ends 23:59 GMT 29/10/26. Selected brands and any new products that have launched in the last 4 weeks are excluded, click here for details. Cannot be used in conjunction with a gift card or any other offer or promotion, terms & conditions apply click here for details. Unsubscribe | Privacy Policy | Contact Us | Update Your Preferences Can’t see this email? View Email Online 2026 © The Hut.com Limited Registered in England No.5016010. Registered in England No.5016010. Registered office: Icon 1 7-9 Sunbank Lane, Ringway, Altrincham, United Kingdom, WA15 0AF Prices and offers are correct at the time of email send and are subject to availability.

Brand
Cultbeauty
Industry
Ecommerce · Beauty
Type
Promotional
Email
Sale / discount
Sent
Day 25 after signup
Sent at
Mon, 7:51 AM UTC
From
Cult Beauty <info@m.cultbeauty.com>
Discount codeCountdown
All sale / discount email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
2 buttons, 39 links
Length
176 words · 1 min read
Images
24, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
British English
Fonts
archivo, Arial
Dark mode
No custom styles

Colors

  • #ffffff
  • #222222
  • #000000
Light emails

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